The Latest Breaking News from Sega

With Total War: Warhammer 40,000, Creative Assembly is resurrecting a 16-year-old experiment, which didn't exactly go to plan last time

From Empire to Imperium.

PC Gamer · Dec 18, 2025

Check out this year's PlayStation Christmas card art

From Sonic and CoD to Tomb Raider.

Creative Bloq · Dec 16, 2025

Finally, Warhammer 40,000 gets the Total War treatment, and I can at long last build a 40K empire turn by turn

Total War: Warhammer 40,000 gets announced at The Game Awards, and it looks galactically epic.

TechRadar · Dec 12, 2025

Total War: Warhammer 3 devs sell you on their favorite faction and explain why Karl Franz has become Immortal Empires' Doomguy: "It's a testament to him when he does survive"

Big Preview | Creative Assembly's massive Immortal Empires campaign can now be played in any Total War: Warhammer game. Who better to help pick your starting faction than their creators?

GamesRadar · Dec 10, 2025

20 Years Ago, Yakuza Introduced One Of The Greatest Protagonists Of All Time

Yakuza has gone from a niche crime series to one of Sega's linchpins, but during that meteoric rise was one constant, the unforgettable Kazuma Kiryu.

Inverse · Dec 8, 2025

Understanding Shouts in FM26 and How They Affect Your Team

DEMAND MORE!

Operation Sports · Dec 8, 2025

A 10-year study indicates that treated surfaces turn yellow more severely than untreated plastic parts — retrobrighting does more harm than good to consoles

Retrobrighting a Sega Dreamcast console yielded poor results after 10 years.

Tom’s Hardware · Dec 6, 2025

Sega Plans ‘Selective’ Use of AI Amid Industry Pushback

Using it sparingly.

Operation Sports · Dec 5, 2025

The 25-year history of Total War, from an experimental side project made between PS1 sports games to Medieval 3: 'Now more than ever, we are focusing our technology on the future of Total War'

Getting stuck into the past with some Total War veterans.

PC Gamer · Dec 5, 2025

During Nvidia's formative years, its CEO reckons it 'had a mission statement for a company that has no chance of success' but it was fine because Sega's CEO thought 'Jensen was a young man he liked'

It's easy to be whimsical about nearly ruining the company when it's now worth trillions.

PC Gamer · Dec 5, 2025