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The Latest Breaking News from Samsung Ads

Samsung Ads Campaign for Southern California Toyota Wins Overall Advanced Advertising Innovation Award

Also earning honors are TelevisaUnivision, LG Ad Solutions, Spectrum Reach, EssenceMediacom, Samsung Ads

Multichannel News

Tom Fochetta Named Head of Dish Media Ad Sales Unit

Exec had previously been with Samsung Ads

Multichannel News

Joint Industry Committee Adds Set-Maker Samsung to Measurement Lineup

As pay TV subs shrink, digital data becomes more important in determining audience size and composition

Multichannel News

From analysis to the latest developments in health,
read the most diverse news in one place.

Gamers Also Watch A Lot Of Streaming TV, Samsung Reports

65% regularly switch between playing and CTV within one hour

Broadcasting & Cable

Samsung: Shopping for DOOH

Here's how Hy-Vee supermarkets are using a new in-store digital signage network to engage shoppers and generate new revenue streams.

AVNetwork

Study: Major FAST Platforms in U.S. Have Tripled Since 2019

The individual FAST channels in the U.S. have jumped by 2014% since Nov. 2020

TV Tech

Experian Identity and Audiences Integrated Into Samsung’s DSP

Brands can choose from 2,400 ready-to-use audiences to target campaigns

Broadcasting & Cable

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Samsung Starting FAST Channel Featuring Conan O’Brien Content

New measurement and data capabilities revealed

Broadcasting & Cable

Samsung Ads Clients Can Match Audiences in InfoSum Clean Room

Deal enables targeting, while preserving data safety and consumer privacy

People

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