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The Latest Breaking News from Patagonia

Patagonia's annual sale is on right now – why wait for Black Friday?

Get up to 50% off last season's gear while stock lasts

Advnture

Refresh your hiking wardrobe with 50% off Patagonia, Columbia and The North Face right now at REI

Get ready for hiking season

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Patagonia Women’s Storm Shift Jacket: an all-weather workhorse jacket that can be worn come rain, shine or snow

Ideal for winter ski tours, the Patagonia Women’s Storm Shift Jacket is our new go-to for snow-based adventures

Advnture

From analysis to the latest developments in health,
read the most diverse news in one place.

Patagonia Women’s R1 CrossStrata Hoody review: A rugged fleece that’s perfect for mountain activities

Offering protection from the elements, the Patagonia Women’s R1 CrossStrata Hoody is a technical classic with great eco-credentials

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Patagonia Women’s Chambeau Rock Pants review: lightweight trousers with a comfortable waistband

Abrasion resistant and harness compatible, the Patagonia Women’s Chambeau Rock Pants are ideal for warm-weather travel

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Patagonia Women’s Hampi Rock Pants review: lightweight summer trousers perfect for traveling

With a loose fit and a comfortable elasticated waistband, the Patagonia Women’s Hampi Rock Pants are ideal for everything from climbing to long distance travel

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Get over 50% off jackets and fleeces right now with Patagonia's Web Specials

Get a great deal on last season's gear

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Patagonia Storm Racer Jacket 2024 review: light as a feather

Patagonia revised its trail running jacket for the new season – how good is it?

Get 50% off hand-picked deals in the REI spring sale right now

Hiking apparel and camping gear is going cheap

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The Patagonia Houdini jacket is perfect for spring, and just £65 at Alpinetrek today

This super lightweight jacket packs down into its own pocket, and is ideal for spring wind and showers

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My favorite ever Patagonia jacket is just $59.95 at Backcountry right now

The Patagonia Houdini packs into its own pocket, ready to give welcome warmth whenever you need it

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Integrating Earned, Social, And Paid Media For Brand Success

Learn how successful brands like Patagonia and Taylor Swift leverage multiple media strategies for brand promotion and audience growth.

Top News

It's not a typo, this snug Patagonia jacket is under $70 at Backcountry right now

The Patagonia Houdini is my all-time favorite running jacket, adding a welcome layer of warmth, and it's going cheap today

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There's up to 50% off Patagonia gear in the late season sale at REI – and these are my top picks

Huge savings on jackets, fleeces, technical tops and more

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news in one place.

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Bike Perfect

Bespoken Word – Is the bike industry basically toxic? The damaging effects of new product hype, personal hypocrisy and lessons in sustainable behaviour

Mountain biking certainly isn’t alone in having a dreadful track record of hyping new things and herding people forward with rapidly obsolete ‘must have’ tech. Guy Kesteven reckons we could and should do much better to be a more sustainable sport

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I've been running with this Patagonia jacket all winter, and it's on sale for £50 today

The Patagonia Houdini is super light, and packs down into its own pocket when you're not wearing it

Advnture

Patagonia Houdini Jacket review: an amazingly warm windbreaker that packs down into its own pocket

Thoughtful design touches make this lightweight, supremely portable running jacket surprisingly snug

The Guardian - UK

A new fleece of life: humble fuzzy fabric becomes fashion’s hottest item

Outdoor attire has undergone a haute upgrade, with A-listers, millennials and gen Z warming to the appeal of the cosy wear

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news in one place.

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Are wetsuits environmentally friendly?

We explore the issues with wetsuit production and what the industry is doing to tackle them

Is Gore-Tex ePE the future of sustainable waterproof technology? We asked a fabric expert

High-performing outdoor apparel is excellent for adventurers, but often less great for the environment – does the evolution of Gore-Tex’s ePE membrane mean we can buy guilt-free gear again, or is it just greenwashing?

Advnture

Why is The North Face so expensive? The reasons behind the prices

We look into the reasons why The North Face is so expensive, delving into the origins of the world-conquering brand

Advnture

Stay cozy with 40% off Patagonia jackets, fleeces and more at REI

Big savings on warm winter gear in last season's colorways

Creative Bloq

"Brands that build up their identity will be the winners": Why branding should be at the centre of your marketing strategy in 2024

Your visual identity can boost your revenue.

Here's how to get your mountain gear fixed by Patagonia's repair teams – for free!

Patagonia Worn Wear Snow Tour is coming to the UK this winter

Woman & Home

What to wear skiing to stay comfortable, cosy, and dry on the slopes

Experts explain what to wear skiing for day-long comfort and practicality

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