Just why is Fjällräven gear so expensive? Whether it’s the trendy and colorful Kånken backpacks, which saw sales explode globally during the 2010s, or its high performing outdoor apparel, such as the iconic Greenland jacket, Fjällräven gear costs a pretty penny. What is it about the Swedish brand that has seen it rise to prominence on the world stage and how is it able to command such a cost?
We’re here to reveal what’s behind the price, detailing Fjällräven’s ethos, design practices and commitment to sustainability so that you know what your hard-earned cash is paying for.
