In defence of the remix: Olivia Rodrigo’s promotional TikToks are relatable Gen Z self-branding
After rising to fame as a Disney star, Olivia Rodrigo broke the Internet. In January 2021, while recording music for her now-platinum debut album, SOUR, Rodrigo took to TikTok to promote her first single, “drivers license.” The track received 76 million streams in its first week, breaking several global records.
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