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The Conversation
The Conversation
Lifestyle
Jess Rauchberg, Doctoral Candidate, Communication Studies and Media Arts, McMaster University

In defence of the remix: Olivia Rodrigo’s promotional TikToks are relatable Gen Z self-branding

Olivia Rodrigo performs at the Glastonbury Festival in June 2022. (AP Photo/Scott Garfitt)

After rising to fame as a Disney star, Olivia Rodrigo broke the Internet. In January 2021, while recording music for her now-platinum debut album, SOUR, Rodrigo took to TikTok to promote her first single, “drivers license.” The track received 76 million streams in its first week, breaking several global records.

The 19-year-old Grammy-winner has been candid about how she takes cues from her musical influences. But another SOUR single, “good 4 u,” was compared for its similarities to pop-punk band Paramore’s hit “Misery Business.”

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