The Latest Breaking News from Pantone

Viva Magenta, Pantone's Color of the Year for 2023, has certainly caused a stir in the garden world. As typical of our times, there are the lovers, and the haters. Since it is a primary color, I thought I would delve into a little thought on color.

Viva Magenta is the hot new color for 2023, according to Pantone, the gurus of all things color. Specifically, it is Pantone 18-1750. In the garden world, flowers will never be able to be bred so specifically so as to reach a Pantone number. We as gardeners, horticulturists, landscape and…

Viva Magenta is all about jewel tone accents and inventiveness, says Sam Wylie-Harris.

Fifteen questions on general knowledge and topical trivia, plus a few jokes every Thursday. How will you fare?

Viva Magenta, a vibrant yet deep shade has been chosen as the Pantone shade of the year 2023. Its Instagram page called it as the unconventional shade for an unconventional time.

After much research and consideration, the Pantone Color Institute has revealed the color of the year for 2023. It calls Viva Magenta "an unconventional shade for an unconventional time."

“An unconventional red for an unconventional time,” says Pantone

Other companies are getting in on 2023’s trend of the “Magentaverse”.

The design company calls it an empowering shade that drives innovation – and its storied history suggests it might be right

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Lavender is not only the 2023 color of the year, it’s also a flowering crop perfectly suited to the Israeli climate and palate.