Pantone is a brand created by designers for designers, and as such, time after time it has made made high-level branding decisions that have strategically turned the functional colour communication company into a lifestyle choice.
Here, we’ve put together a list of Pantone’s top six branding moves that have all played a pivotal role in forming a brand whose logo on a water bottle or notebook is all you need to spot an artist out in the wild. For more great branding, see our best logos of the decade series.
