The Latest Breaking News from NIke

Tennis champ Naomi Osaka stuns fans with custom bejewelled Labubus on court

Naomi Osaka’s custom bedazzled Labubus Billie Jean Bling and Arthur Flash have taken fans at the US Open by storm

Evening Standard · Aug 29, 2025

I'm an expert in viral marketing and make my bones reaching Gen Z. The American Eagle and e.l.f. ragebait is just gasoline on the fire

We could use more standing-on-business marketing.

Fortune · Aug 29, 2025

Minnesota burglar wins title of ‘world’s dumbest criminal’ after he meets his victim to get back wet clothes he left at his house

All this for a pair of Nike tennis shoes and soggy jeans? Come on!

We Got This Covered · Aug 29, 2025

Strava’s data shows a big shift in running shoe loyalty – and it’s not good news for Nike

Nike’s reign is over (at least on Strava)

T3 · Aug 28, 2025

Naomi Osaka's Crystal Hair Roses Are Extra In the Best Way Possible

Always a trendsetter at the US Open.

Marie Claire · Aug 27, 2025

Naomi Osaka Wins a 2025 US Open Match in an "Extra" Nike Tennis Dress and Matching Sneakers

Plus, a matching Labubu in tow.

Marie Claire · Aug 27, 2025

Apple Watch SE 3 — 5 Reasons I Want a New Budget-Friendly Apple Watch More Than a Series 11 or Ultra 3

Apple’s entry-level smartwatch line is still my favorite, but it’s long overdue for a refresh. Here’s why I’m more excited for a possible Apple Watch SE 3 than a Series 11 or Ultra 3.

Tom’s Guide · Aug 27, 2025

Even Fever Coach Stephanie White is Celebrating Caitlin Clark’s New Logo

Caitlin Clark’s logo was everywhere during the Fever’s win over the Storm. Including on her coach.

Sports Illustrated · Aug 27, 2025

The Best 2025 US Open Celebrity Looks Get Better With Each Serve

The tournament is just getting started.

Marie Claire · Aug 27, 2025

Nike reveals details of its new Radical AirFlow technology after Caleb Olson crushed Western States in that crazy running top: “Wearing it is like stepping into a fridge"

Nike athletes are still testing the technology, set to launch to the public in 2026

Advnture · Aug 27, 2025