The rise of Ganni – the Danish fashion label that appeals to everyone (and their mum)
The brand, hot with Taylor Swift and anyone from gen X to gen Z, will make its debut at Paris fashion week
The Guardian - UK ·
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Ganni: what’s the secret of the covetable Danish label’s success?
Several well-known, independent fashion firms have gone down in the past year, yet Ganni continues to go from strength to strength. Here, its founders reveal why it’s booming
The Guardian - UK ·
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