Danish fashion label Ganni has infiltrated the wardrobes of everyone from gen Z university freshers to their gen X mums, dropping them off at their halls of residence later this month. Its commercial and cultural success is such that its latest collection will be shown at Paris fashion week this month.
Ganni’s debut show will take place straight after Dior and hours before Saint Laurent – not a bad slot for a brand whose prices range from £115 for a T-shirt to £195 for a dress. At Dior, the cheapest T-shirt starts at £690. And, unlike most of its Parisian counterparts, Ganni’s standard sizing runs from a UK 4 to 24.
