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The Latest Breaking News from More in Common

Top pollster Sir John Curtice says Farage’s Reform challenge is real

Leading polling experts Professor John Curtice, Lord Hayward and Luke Tryl explain why the surge in support for Reform UK, coupled with a historic collapse for Labour, is a genuine trend in British politics

The Independent UK

Are you a traitor or a faithful? Just take your lead from everyone else

In the hit TV reality show, as in life, we like to think we are autonomous. In fact, we follow the herd

The Guardian - UK

Fresh tractor tax blow for Starmer as Labour could lose three quarters of rural seats, poll suggests

The National Farmers Union warns Sir Keir Starmer he has ‘gravely underestimated the impact’ of his family farm tax raid as a poll suggests Labour could be hit hard by seat losses if a general election was held today

The Independent UK

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Major poll predicts winner of every Scottish seat in General Election – see full list

A new “megapoll” has predicted how every single seat in Scotland would vote if another General Election were held tomorrow ...

The National (Scotland)

Labour would lose nearly 200 seats with Angela Rayner and Yvette Cooper beaten by Reform, new poll suggests

Keir Starmer is facing a wipeout in many areas where gains were made at July’s general election, according to a new poll

The Independent UK

Fact check: Sir Keir Starmer’s low approval rating is not worst for a sitting PM

Despite falling popularity, polling companies have recorded less favourable opinions of prime ministers past.

Evening Standard

Voters must learn to accept that Britain’s challenges are too big to solve straight away

Labour has got off to a shaky start in government. It’s time it told the truth about the state we’re in

The Guardian - UK

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Tories take poll lead over Labour just months after landslide General Election

THE Conservative Party have taken a two-point lead over Labour in the latest poll since Kemi Badenoch became leader ...

The National (Scotland)

Tories take narrow poll lead over Labour in Badenoch’s first week as leader

Kemi Badenoch has taken the party to 29 per cent of the vote, according to pollsters More in Common, with Labour languishing on just 27 per cent. It is the highest rating for the Conservatives since February

The Independent UK

Keir Starmer suffers ‘unprecedented’ collapse in popularity for new PM

The prime minister’s approval rating has collapsed since winning the election

The Independent UK

Budget 2024: Keir Starmer suffers biggest fall in popularity for new PM

Approval rating plunges from high of plus 11 after landslide election win to -38 as Wednesday’s Budget looms

Evening Standard

‘I’m picking up bad vibes’: voters unimpressed by Labour after three months in power

Widespread opposition to winter fuel payments cut but some are perplexed by furore over freebies for ministers

The Guardian - UK

Three in five already think Labour set to lose next election, poll finds

MOST voters already think Labour will lose the next General Election, according to a new poll.

The National (Scotland)

Tory leadership candidates fail recognition test in new survey - but one reminds voters of David Attenborough

Only one of the six Tory leadership candidates was recognised by more than half the participants of focus groups run by think tank More in Common

The Independent UK

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The Conversation

Election 2024 polls were wide of the mark on Labour’s margin of victory – this is what may have happened

The 2024 UK election campaign was dominated by discussion of the polls, from start to finish. This was partially because of the sheer volume of polls being published. We had more MRP (multi-level regression post-stratification) polls than ever before, many giving quite different pictures of the size of Labour’s lead.

The Guardian - UK

Blair-style landslide or ‘supermajority’: what different results would mean for Labour

Three final polls forecast big Labour wins, but a massive majority could be a blessing and a curse for Starmer

International Business Times

Labour Tipped For Historic Win As UK Voters Go To The Polls

Britons head to the polls Thursday in a general election widely expected to emphatically return the opposition Labour party to power and end nearly a decade-and-a-half of Conservative rule.

The Independent UK

Polling predicts how Britain’s diverse voter base could swing at the general election

Exclusive: polling shows that war in Gaza may impact 1 in 5 Asian voters ahead of tomorrow’s ballot, though ethnic minority voters stay loyal to Labour overall.

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The Guardian - UK

Campaigners lament ‘completely off’ UK election discussion of trans issues

Trans people ‘being used as a political football’ with heightened mainstream and social media coverage

The National (Scotland)

Labour lead SNP in new Scotland-only poll days before General Election

LABOUR hold a five-point lead over the SNP in a new Scotland-only Westminster poll...

The Independent UK

Among the gift shops and Goth daytrippers – meet the ‘Whitby woman’ who could sway the election

Women’s Correspondent Maya Oppenheim talks to undecided, and unimpressed, women voters in the North Yorkshire town about their thoughts on the general election hopefuls

The Independent UK

Who is still voting Conservative? How Brexit and age define the Tory party faithful

The Independent looks at the people who are staying loyal to the Conservatives as they continue to slip in the polls

The National (Scotland)

Three major polls predict winners of every UK constituency at General Election

THREE massive new polls published within one hour of each have all predicted the winners of every constituency in Britain at the General Election…

The National (Scotland)

Scottish Labour hold five-point lead over SNP in new poll

SCOTTISH Labour are on course to win up to 25 UK parliamentary seats at the upcoming General Election, according to a poll.

The Guardian - UK

UK politics: Labour’s Khan has 22-point lead over Tory rival in London mayoral race, poll suggests – as it happened

The London mayor, running for his third term in office, had been warning of a ‘two-horse race’

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