Meta's Ray-Ban Smart Glasses Might Never Have Happened If Not For One Cold Email — EssilorLuxottica's Rocco Basilico Reveals How It All Started
Meta Platforms, Inc.'s (NASDAQ:META) now-popular Ray-Ban smart glasses trace their origins to an unexpected spark: a cold email sent directly to Mark Zuckerberg by EssilorLuxottica (OTC:ESLOF) executive Rocco Basilico.
Benzinga ·