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Benzinga

Business

Ananya Gairola

Meta's Ray-Ban Smart Glasses Might Never Have Happened If Not For One Cold Email — EssilorLuxottica's Rocco Basilico Reveals How It All Started

Meta EssilorLuxottica Mark Zuckerberg RayBan Nasdaq TBPN

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Meta Platforms, Inc.'s (NASDAQ:META) now-popular Ray-Ban smart glasses trace their origins to an unexpected spark: a cold email sent directly to Mark Zuckerberg by EssilorLuxottica (OTC:ESLOF) executive Rocco Basilico.

A Cold Pitch That Changed Smart Eyewear

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