The Latest Breaking News from Lyft Media

Can Lyft's Waymo Deal Really Change The Ride-Hailing Game?

Lyft (NASDAQ:LYFT) is stepping into the autonomous vehicle (AV) spotlight with its first partnership with Alphabet Inc.’s (NASDAQ:GOOGL) (NASDAQ:GOOG) Waymo, aiming for profitable rides from day one while challenging Uber’s (NYSE:UBER) dominance and positioning itself for accelerated growth.

Benzinga · Sep 22, 2025

Lyft Hires Nielsen To Measure Audience For In-App Ads

Campaigns to be gauged with Nielsen One Ads, Brand Impact and Buyer Lift

Broadcasting & Cable · Mar 21, 2024

PubMatic Launches Convert Commerce Media Ad Platform

IPG Mediabrands, Coles 360, Lyft Media, MiQ, Wallapop help develop platform

Broadcasting & Cable · Jul 25, 2023