The Latest Breaking News from Lull

tvScientific Working with Blockgraph to Improve How Brands Use First Party Data

New direct-to-DSP integration will make it easier for marketers to more effectively target and optimize audiences across CTV and linear TV

TV Tech · Jan 12, 2024

tvScientific Working With Blockgraph To Share DTC Clients’ First-Party Data

Direct-to-DSP integration aids targeting, audience optimization

Broadcasting & Cable · Jan 11, 2024