The Latest Breaking News from Lou Paskalis

Elon Musk hopes Trump victory will help his $44bn Twitter bet pay off

The platform’s billionaire owner has seen its value plunge as advertisers run shy, revenues drop and user numbers fall

The Guardian - UK · Oct 27, 2024

Advertiser backlash may pose mortal threat to Elon Musk's X

Advertising insiders say their clients are worried about the fallout if they place ads on X.

WEKU · Dec 7, 2023

Elon Musk-Owned X (Twitter) Revamps Its Ad Strategy As Ad Revenues Decline

Elon Musk's poor choice of words on X has led to big brands like Apple, IBM and Disney pausing their paid ad campaigns on the platform.

International Business Times UK · Dec 4, 2023

Is Twitter’s new CEO Linda Yaccarino heading for a glass cliff?

Some think Linda Yaccarino's appointment as Twitter CEO could be another 'glass cliff' moment, where she falls along with the company.

The New Daily · May 16, 2023

Can Linda Yaccorino keep Elon Musk on a tight enough leash to succeed?

The ad executive is charged with reining in the impulsive billionaire, and those who have worked with her over the last three decades say she may just have the grit to do it. “There’s nothing demure about her," says one.

Fortune · May 14, 2023

Journalist Suspensions Widen Rift between Twitter and Media

Elon Musk's abrupt suspension of several journalists who cover Twitter widens a growing rift between the social media site and media organizations that have used the platform to build their audiences. Individual reporters with The New York Times, The Washington Post, CNN, Voice of America and other news agencies saw…

Asharq Al-Awsat · Dec 18, 2022

Elon Musk reinstates suspended journalists on Twitter after a backlash

The United Nations and the European Union are among the groups that condemned Musk's sudden decision to suspend several journalists from the social media platform.

WEKU · Dec 17, 2022

Pharmaceutical giant Eli Lilly & Co apologises after fake Twitter account says insulin is free as Elon Musk rolls back verification

The incident is among a wave of impersonations that prompted Twitter to make its relaunched premium service unavailable.

ABC News · Nov 12, 2022

Commentary: Elon Musk’s Twitter shows its dark side

For Twitter’s 200 million-plus daily active users, it’s been a long, strange week and a half. Elon Musk, billionaire, CEO and Twitter superfan, spent $44 billion on a much-contested, overvalued and at times dubious acquisition of his very favorite corner of the internet. Besides firing Twitter’s top leadership and half…

Los Angeles Times · Nov 10, 2022