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International Business Times UK
International Business Times UK
Vinay Patel

Elon Musk-Owned X (Twitter) Revamps Its Ad Strategy As Ad Revenues Decline

Elon Musk X Twitter Inc. Disney Apple IBM Lou Paskalis Media Matters
X changes its ad stratergy to attract more small and medium-sized brands to place ads on the platform. (Credit: Wikimedia Commons)

X (formerly Twitter) is reportedly sparing no effort to attract small to medium-sized businesses in a bid to boost its advertising revenue.

This move comes after key advertisers like Apple, IBM and Disney started leaving the platform due to Elon Musk's endorsement of an antisemitic post. Now, Musk is hoping this strategic change will help X shore up its currently under-performing ad business.

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