The Latest Breaking News from Lego

But some argue new ‘Smart Play’ technology undermines the Danish construction toy’s gift for harnessing a child’s own imagination

Women say ‘objectifying’ pictures are being created of them without their consent – and accuse tech companies like Elon Musk’s as well as the government of not doing enough to protect them

Hidden fees are the financial equivalent of stepping on a LEGO in the dark—unexpected, painful, and immediately rage-inducing. One minute your balance looks fine, and the next you’re wondering why your account is mysteriously lighter for “processing,” “service,” or “convenience” reasons no one warned you about.

It's a modern take on interactive screenless play, and I love it.

"You might hear our Smart Brick roaring like a jet plane or flushing like a toilet."

Toy company LEGO launched their new SMART Play System that introduces a sensor-filled brick that can adapt to its surroundings.

LEGO has pulled the wraps off a familiar-looking product that behaves like a small computer. The new Smart Play platform centers on a standard 2x4 LEGO brick that packs processing, sensing, audio, wireless networking, and charging into a familiar form factor.

Advanced electronics built into new bricks and figures can detect how they move and respond with light or sound effects

Lego Smart Brick launches in Star Wars sets, raising questions over pricing and where fans can buy the new interactive LEGO technology.