Experts: Launch of ‘Boutique Group’ Enhances Tourism Gains by Reviving Heritage
Saudi Arabia’s Crown Prince Mohammed bin Salman has unveiled ‘Boutique Group’ to develop historical palaces into luxury boutique hotels, the Kingdom’s Public Investment Fund (PIF) announced on Thursday. Boutique Group is a “a new hospitality brand that will manage and convert a collection of iconic historic and cultural palaces in…
Asharq Al-Awsat ·