The Latest Breaking News from Iceland

Shopper puts supermarket milk to the taste test

Reporter Sam Honey decided to compare supermarket-own brands of milk, to see which came out on top

Wales Online · Feb 7, 2022

'I compared milk at supermarkets from Iceland to M&S - there's a clear winner'

Sam Honey compared milk from Iceland, Tesco, Aldi and Marks & Spencer and found differences in taste and price vary depending on which supermarket you visit

Daily Mirror · Feb 6, 2022

Iceland shoppers desperate to try 'banging' £2.50 pizza

One Iceland shopper said: “Ooooo that sounds interesting”

Liverpool Echo · Feb 5, 2022

Iceland shoppers floored by £3 version of retro childhood favourite

Iceland shoppers have praised the product online

Liverpool Echo · Jan 22, 2022

I got all these Greggs items in Iceland for as little as half the price - here's how they compare to the real thing

It was a lot of pastry...

Manchester Evening News · Jan 22, 2022

Instant coffee from Tesco, M&S, Aldi and Iceland tested against one another - here's the winner

Reporter Sam Honey sampled coffee from Aldi, M&S, Tesco and Iceland and here is what he thought of each offering.

Daily Record · Jan 19, 2022

Seven ways savvy shopper saved £300 a month at Tesco, Boots, Iceland, Lidl and Morrisons

Money-saving mum Annie Ley shared her top tips that help her save hundreds on her shopping

Manchester Evening News · Jan 19, 2022

Iceland trials loan scheme to help families pay for their food shop

The retailer is piloting Iceland Food Club, backed by charity lender Fair for You - but families might be able to get free help elsewhere

Chronicle Live · Jan 17, 2022