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The Latest Breaking News from Helsa

I'm My Group Chat's Personal Shopper During Wedding Season—30 Dresses I'm Recommending

Under-$500 finds from Revolve and Zara that will earn you the best-dressed title.

Marie Claire · Apr 27

Gigi Hadid’s Suede Trench-and-Scarf Combo Is The Perfect February Outfit

This pairing is a classic from now until spring

Marie Claire · Feb 12

I'm Breaking Up With Jeans in 2026—4 Pants I'm Shopping Instead

There are a lot of non-denim bottom options to be explored.

Marie Claire · Jan 24

From analysis to the latest developments in health,
read the most diverse news in one place.

4 It-Girl Coat Trends I Swear By as a Celebrity Style Expert

I'm so glad I made the investment.

Marie Claire · Dec 22, 2025

The Short-Waist Cardigan Trend Is Back—and Celebs Are Already Wearing It

The short-waist cardigan is the fall sweater trend celebs are already cosigning.

Marie Claire · Aug 21, 2025

Why is Everyone Suddenly Wearing Their Nighties Outdoors?

The trend stems from the Autumn/Winter runways and can be adapted to every style

Marie Claire · Aug 11, 2025

Elsa Hosk Shows Summer Some Love Through Her Cool-Girl Brand Helsa's Latest Drop

The collection has a color palette of white, blue and pale pink, which just so happen to be the colors of the label's very first collection.

Fashion Times · Jul 11, 2025

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The Latest HELSA Drop Is Influenced by Elsa Hosk's On- and Off-Duty Time in Japan

The impressive lineup includes oversize trenches, chiffon dresses, structured suiting, soft knit sets and much, much, much more.

Fashion Times · May 19, 2025

Revolve is my go-to for under the radar brands - these are the 6 you need to know

For when you don't want to dress like everyone else

Marie Claire · Mar 2, 2025

Forget all other blazers, this viral sculpted style is the only one you need - just ask Beyoncé and Rosie HW

Part blazer, part LBD

Marie Claire · Feb 24, 2025

The Fashion Set Isn’t Ready to Retire the Rich-Looking Scarf Coat Yet

You'll spot it on It-girls everywhere.

Marie Claire · Feb 19, 2025

This model approved brand was the secret behind all the most expensive looking wardrobes - until now

Call it the Elsa effect

Marie Claire · Jan 27, 2025

Elsa Hosk References a "Very Cool Rich Lady" in an H&M Pinstripe Suit

She channeled Milan old money in an H&M set.

Marie Claire · Nov 19, 2024

Kendall Jenner Kicks off 2024 in Helsa's Sheer White Gown

You heard it here first: cutouts and sheer gowns are still "in" for 2024.

Marie Claire · Jan 4, 2024

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