There are some celebrities who’s wardrobe I’d do pretty much anything to get my hands on. One such celebrity is Jasmine Tookes, the model come influencer whose elegant style is the stuff Pinterest boards are made of. Another, is of course Hailey Bieber, the ultimate trend setter when it comes to easy cool-girl style and lastly, Elsa Hosk, the model, influencer and woman behind the brand all the other celebrities are wearing.
If you haven’t heard of Elsa’s namesake brand Helsa Studio before, allow me to bring it to your attention. Launched in 2022, the brand focuses on effortless wardrobe staples that Elsa states are built on the ideas of “simplicity, comfort and minimalism”. Rather than a collection of wardrobe basics however, Helsa creates pieces that approach each season's biggest trends reimagining them through a lens of understated elegance. The result? Pieces that feel unique and interesting while still embodying an expensive, minimalist feel.
