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The Latest Breaking News from Hasbro

First Barbie then … Boglins? My quest to find a superstar in my bag of old toys

With studios desperate for other franchises to exploit, I wondered about the toys I’d kept from my childhood – could there be hidden gold among my obscure action figures?

The Guardian - UK

2023 was a decade-defining year for game releases, but so brutal for the industry it's hard to imagine another one like it happening for a long time

Was 2023 good for the world? No. For the industry? Also no. But the games themselves? Boy did they rule.

PC Gamer

The Best Brand Movies of 2023, Ranked

Brands! They're just like us… right? From 'Barbie' and 'Air' to 'BlackBerry' and 'Dungeons & Dragons: Honor Among Thieves,' here's a list of the best brand movies of the year.

Inverse

From analysis to the latest developments in health,
read the most diverse news in one place.

Thanks to "Barbie" movie topping 2023 box office, Mattel is thriving as Hasbro cuts 1,100 jobs

“Barbie” turbocharged sales of dolls, accessories, and Dreamhouses even as the toy industry suffered.

Fortune

Etsy Announces Workforce Reduction of 225 Employees, CEO Cites 'Unfortunate' Timing

Etsy, alongside Mattel and Hasbro, are experiencing decreased sales even during the Christmas season due to inflation.

International Business Times UK

Etsy CEO turns to sailing metaphor to rally troops after laying off 225 workers just before the holidays

Etsy, the online marketplace told 225 workers that they will be out of a job in the New Year. So its CEO attempted to water down the bad news with a sailing metaphor.

Fortune

'There's almost nobody left': CEO of Baldur's Gate 3 dev Swen Vincke says the D&D team he initially worked with is gone, due to Hasbro layoffs

Suffering and success.

PC Gamer

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Hasbro's 1,100 layoffs have hit D&D and Magic: The Gathering hard, as a growing list of staff announce their departures

The layoffs are happening despite both properties having "record years", as per an investor meeting in October.

PC Gamer

D&D and Magic: The Gathering owner Hasbro announces the layoffs of 1,100 employees, calls it a 'lever we must pull to keep Hasbro healthy'

The "majority" of impacted employees will be told "over the next six months."

PC Gamer

D&D and Magic: The Gathering owner Hasbro lays off 1,100 staff as "a last resort"

"I know this news is especially difficult during the holiday season"

GamesRadar

Hasbro cuts 1,100 jobs, or 20% of its workforce, prompted by the ongoing malaise in the toy business

Toy maker Hasbro is cutting about 1,100 jobs, or 20% of its workforce

The Independent UK

Toymaker Hasbro lays off 1,100 staff as holiday season fails to lift sales

Manufacturer of Monopoly, Play-Doh and Transformer cuts workforce by almost one-fifth as ‘last resort’

The Guardian - US

Not just kid play: Toy companies aim more products at older adults

Toymakers are tweaking original classic games or coming out with new ones that embrace an audience that’s been around for a while: people over 65 years old

The Independent UK

Hasbro India’s latest board game combines the charms of Monopoly with cricket

Hasbro’s latest board game combines the charms of Monopoly with India’s favourite sport, cricket

The Hindu

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Inverse

New 'Ahsoka' Detail Reveals a Major Change to Lightsaber Canon

Who’s got dibs on Ezra Bridger’s lightsaber? As Ahsoka and Sabine search for their missing friend, they'll have to decide soon.

The Guardian - UK

‘It’s almost magical’: how robotic pets are helping UK care home residents

Animatronic cats and dogs have helped staff at a Bedfordshire care home to avoid medicating some residents with dementia

GamesRadar

Exclusive Ahsoka reveal: Sabine Black Series helmet replica on the way

GamesRadar+ can exclusively offer your first look at the Star Wars Black Series Sabine helmet from Ahsoka.

The Independent UK

Adorable, cuddly… evil? How the Furby took over the world

A singing, dancing, seemingly unkillable owl-bat thing, the inexplicably cute Furby was one of the most popular toys of the Nineties. As it unveils a sparkly new look, Kate Ng digs into its fascinating history

Get all your
news in one place.

100's of premium titles.
One news app.

The Guardian - UK

Barbie, what have you done? The nightmare of Hollywood’s toy movie future

After Barbie’s success, toy maker Hasbro has joined the goldrush – and soon even the dullest playtime object will get its own film. Are you ready for the Play-Doh Cinematic Universe?

WEKU

There's money in Magic: The booming business of rare game cards

For decades, sports have led the pack in the trading card market. Now, as celebrities shell out millions for rare game cards, fantasy characters are giving star athletes a run for their money.

Total Film

Oh toy! A Monopoly movie is officially happening, and we're desperate to know how that's going to work

Hasbro is following in Mattel's footsteps

Broadcasting & Cable

Lionsgate Agrees To Acquire Hasbro’s eOne for $500 Million

Library includes ‘Grey’s Anatomy,’ ‘Criminal Minds’ episodes

GamesRadar

Activision didn't actually lose the delisted Transformers games, Hasbro says shortly after insinuating Activision lost the Transformers games

"We have the code, it’s not lost and never was"

PC Gamer

Hasbro says the problem with re-releasing old Transformers games is Activision's lost a bunch of them

"When a company eats a company that eats a company things get lost, and that’s very frustrating."

Windows Central

Hasbro wants Microsoft and Xbox to bring back Activision's Transformers games

Hasbro, the company behind the Transformers franchise, has recently stated in an interview that they wish to re-release all of the Activision-published Transformers games to modern Xbox consoles and Xbox Game Pass. Read on to learn more about what Hasbro has to say on the matter.

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