The Tabby bag has been a hit for Coach and its parent company, Tapestry, helping keep the fashion house’s sales steady even as luxury brands go through a downturn. Younger consumers have flocked to the small handbag’s trendy designs.
But the Tabby bag's run was almost ended prematurely. Sales of the handbag, which debuted in late 2019, were starting to slip partway through the pandemic.
