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The Latest Breaking News from Hans Schroeder

Albert Breer Details How the NFL Built the 2026 Schedule

League exec Hans Schroeder explains this season’s unique challenges, from the Australia game in Week 1 to new time slots around holidays.

Sports Illustrated · May 15

NFL sees increased viewership for wild-card round, eyes more for divisional games

The NFL is seeing a significant rise in viewership, with the recent wild-card games averaging 32 million viewers

The Independent UK · Jan 16

Why the 2025 NFL Schedule Has Even More Big Brand Names in Prime Time

The NFL’s schedule makers explain why they felt there was an opportunity to push their big broadcast windows into the ratings stratosphere.

Sports Illustrated · May 15, 2025

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NFL continues to navigate scheduling puzzle with every game up for bid and more broadcast windows

One would think the job of making the NFL schedule has got somewhat easier the past couple years as the league has come up with more broadcast windows, including making Christmas Day a permanent fixture

The Independent UK · May 15, 2025

All Netflix wants for Christmas is no streaming problems for its first NFL games

Netflix is planning to provide plenty of gifts for viewers of its two Christmas Day games, including Mariah Carey kicking it all off with a taped performance of “All I Want for Christmas is You.”

The Independent UK · Dec 20, 2024

NFL averaged 21 million viewers per game for opening week, its highest on record

The NFL averaged 21.0 million viewers per game during the league’s opening week, making it the most-watched Week 1 on record

The Independent UK · Sep 11, 2024

NFL schedule makers didn't seek out a Chiefs game close to a Taylor Swift concert

Creating the NFL schedule is a complicated process that requires tens of thousands of computers coming up with countless possibilities over a process that lasts about four months

The Independent UK · May 16, 2024

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Peacock’s Wild Card Weekend Resulted in the Biggest ‘Measured Signup Moment’ Ever, Research Company Claims

Jan. 13 NFL playoff matchup between the Chiefs and Dolphins, presented exclusively on Peacock, kicked off a weekend signup bonanza for the NBCU streaming service

Broadcasting & Cable · Jan 24, 2024

Playoff game behind a Peacock paywall is a new frontier in NFL's embrace of streaming

The quarterback matchup between Miami’s Tua Tagovailoa and Kansas City’s Patrick Mahomes isn’t the only major storyline going into their AFC wild card game

The Independent UK · Jan 12, 2024

NFL regular-season games see 7% increase in viewers. 17.9M average is second highest since 2015

NFL regular-season games averaged 17.9 million viewers, tied for the second highest since averages were first tracked in 1995

The Independent UK · Jan 10, 2024

Amazon and NFL hoping to establish a tradition with the first Black Friday game

It is not a stretch to say that the Black Friday game between the Miami Dolphins and New York Jets is Amazon’s Super Bowl

The Independent UK · Nov 23, 2023

Aaron Rodgers is sidelined but the Jets will still make at least 3 more appearances in prime time

Aaron Rodgers and the New York Jets delivered record numbers for their season opener

The Independent UK · Sep 12, 2023

NFL, Amazon Prime Video add a Black Friday game to the 2023 schedule

According to Nielsen, Prime Video is averaging 10.8 million viewers through the first five “Thursday Night Football” games this season.

Chicago Sun-Times · Oct 18, 2022

Prime Video will add Black Friday game to NFL package in '23

The NFL has announced that Amazon Prime Video will stream a game on Black Friday beginning next season

The Independent UK · Oct 18, 2022

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Chicago Sun-Times · May 13, 2022

Amazon pleased with its first exclusive ‘Thursday Night Football’ lineup

“We think we have some can’t-miss games. A lot of these are all about the matchup,” said Marie Donoghue, Amazon’s vice president of Global Sports Video.

The Independent UK · May 13, 2022

Analysis: Amazon Prime Video gets solid 1st slate from NFL

A defensive coordinator trying to put together a game plan to stop Justin Herbert or Patrick Mahomes has an easier task than the NFL trying to put together the schedule for Thursday Night Football

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