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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

Peacock’s Wild Card Weekend Resulted in the Biggest ‘Measured Signup Moment’ Ever, Research Company Claims

NFL Wild Card game featuring Kansas City Chiefs quarterback Patrick Mahomes.

Comcast and its NBCUniversal division already declared that the Nov. 13 exclusive presentation of the Chiefs-vs.-Dolphins NFL Wild Card game on Peacock was not only the “biggest live-streamed event in U.S. history” but also led to the largest internet usage day ever. 

Perhaps concerned that a lot of the folks who signed up on promotion for the $5.99-a-month Peacock soon will — or already have — quit the service, Comcast has been cagey with the signup numbers. 

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