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The Latest Breaking News from Fujifilm

In a make-or-break year for the camera market, manufacturers will have to throw out the playbook

Camera makers are going to have to adapt as the market continues to shift. Old release cycles must die and traditional approaches be abandoned.

Digital Camera World

Fujifilm’s promised autofocus update is finally here for five more of its cameras

The coveted Fujifilm X100VI is getting a firmware refresh along with the X-T5, X-T50, X-S20 and GFX 100S II

Digital Camera World

Viltrox AF 35mm F1.7 review: effectively a neat ‘nifty fifty’ for APS-C format mirrorless cameras

The speedy Viltrox AF 35mm F1.7 Air delivers a standard perspective for crop-sensor cameras, equating to a touch over 50mm in full-frame terms

Digital Camera World

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The rumored Fujifilm X-E5 is the camera I'm most excited about in 2025 –here's why

New Fujifilm rumors predict that the X-E5, rather than a new X-Pro, will be the company's rangefinder star of 2025 –here's what I want to see.

TechRadar

TTArtisan just launched a new pancake lens for Fujifilm and it’s…white?

This new pancake lens takes on a fresh look, but color isn't the only specification that's changed from the original

Digital Camera World

Laowa FFII TS 100mm F2.8 Macro 1X review: a real do-it-all lens with tilt, shift and full 1:1 macro

The Venus Optics Laowa FFII TS 100mm F2.8 Macro 1X delivers a veritable feast of tilt, shift and macro shooting options for wide-ranging mirrorless full-frame and medium format camera systems.

Digital Camera World

Nikon Z50 II review: pro power in a baby body

Nikon's original DX-format Z-series mirrorless gets turbocharged with the top-of-the-line Expeed 7 chip for incredible performance that belies its entry-level credentials

Digital Camera World

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Latest figures from Japan show highest cameras and lens shipments of the year!

Imaging industry organization CIPA's figures reveal that October was a bumper month as retailers stocked up for the holiday selling season

Digital Camera World

The TTartisan AF 35mm f/1.8 is DEAD, long live the TTartisan AF 35mm f/1.8 II

With the original lens discontinued just a year after release, the Mark II version of this wide prime is smaller, lighter, cheaper, and (hopefully) better…

Digital Camera World

My Nikon Z 180-600mm is my favorite lens, and I’ve just realized it’s manufactured in China

Nikon moved domestic camera production to Thailand years ago but it surprised me just how many lenses are now made in China

Digital Camera World

Stop overpaying for trendy compact cameras. This is what you should buy instead

Yes, that the Fujifilm X100Vcompact camera went viral on TikTok – but did you know you can get a better camera for less cash?

Digital Camera World

Fujifilm XF 500mm F5.6 R LM OIS WR review: I’ve got a super-tele silver machine. You'll want one too

The Fujifilm XF 500mm F5.6 R LM OIS WR super-telephoto prime looks resplendent in silver, and it’s refreshingly lightweight and manageable

Digital Camera World

These new Artra Lab lenses give Fujifilm X100 cameras "zoom" for a third of the cost

The conversion lenses turn the built-in lens to a 16mm or 60mm equivalent focal length

Digital Camera World

I used my vintage point-and-shoot for the first time in years – here’s how it compares to my Pixel phone

Vintage point-and-shoot cameras are all the rage in 2024. So what are they actually like to use?

TechRadar

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Digital Camera World

Viltrox AF 35mm f/1.7 coming for Sony E, Nikon Z and Fujifilm X mounts – and it's a bargain!

This prime lens for APS-C sensor cameras is rumored to hit the sweet spot of price and performance

Digital Camera World

This monster Fujifilm camera can spot you from over 2 miles away

This awesome video shows off Fujifilm's 20-3200mm superzoom surveillance camera – just don't expect to be adding one to your holiday wishlist

Digital Camera World

Canon overtakes Sony to become top-selling camera brand in Japan

Canon edges ahead of rival Sony in tight race, according to latest figures from Japanese trade body BCN Retail, Nikon trails a distant third…

TechRadar

Forget the Fujifilm X100VI –why the leaked GFX100RF is the most exciting camera of 2025

New Fujifilm leaks suggest it's planning to launch a new GFX medium format compact camera –here's why that's an exciting prospect.

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Digital Camera World

Fujifilm issues a countermeasure for multiple cameras after recent connection failures to its Remote App

Connection issues between multiple Fujifilm camera models and the Remote Camera App have been reestablished via a firmware update – but not to all cameras affected

Digital Camera World

Capture the magic of Christmas at Fujifilm's House of Photography

Fujifilm is hosting a VIP visitor this festive period with an immersive grotto experience for the whole family in its Covent Garden store

Digital Camera World

I’m a Nikon fanboy but it's the Canon EOS R100 that's the best budget mirrorless camera for beginners this Cyber Monday

The Canon EOS R100 is a rare breed in 2024 – an entry-level camera with an entry-level price tag – here’s why it’s my top beginner pick this Cyber Monday…

Digital Camera World

Camera brands killed off the compact camera too soon, but is it too late for a revival?

Despite promising numbers, point-and-shoots are still far from the heyday of the 2000s

Digital Camera World

This odd camera is trending – and it shows that camera brands don’t understand what influencers want

Influencers are turning to an aging camera to find the features they want

Digital Camera World

Fresh Fujifilm firmware finally gives the X-H2, X-H2s, GFX100 II autofocus and video makeovers

The cameras see another autofocus update, as well as two key video updates

TechRadar

Lomo’Instant Wide Glass review: is it really the sharpest instant camera ever?

The Lomo’Instant Wide Glass is super-sharp for landscapes, but prepare to waste some film getting to grips with its zone-focusing modes.

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