OMG – Fujifilm’s film-roll mode is the outright cutest camera feature I’ve played with in years

Fujifilm X half camera in the hand at golden hour.

Fujifilm's X half has been on the receiving end of some flak, with some of TechRadar's TikTok viewers essentially labelling it an overpriced plastic novelty camera.

There's some truth in that, even if the X half could have been a good $150 cheaper than its $849 launch price (£699 / AU$1,349), were it not for US tariffs.