Following Last Year’s Shade Range Controversy, Youthforia Is Shutting Down It's proof that beauty consumers won't stand for less than the bare minimum. Marie Claire · Aug 4, 2025
Cuban Broke His Own Rule—Invests $400,000 In Makeup He'll Never Use Mark Cuban made numerous deals during his time on hit show "Shark Tank," including many in categories he knew well like sports, entertainment and men's products. Benzinga · Jul 13, 2025
Beauty Experts Called Out Youthforia's New Foundation in May. The Founder Apologized Four Months Later This isn't the way to do inclusive shades. Marie Claire · May 1, 2024
The TikTok-viral beauty brand rooted in its founder's Asian upbringing Youthforia is the first East Asian brand to be sold at ULTA Beauty. Founder Fiona Co Chan talked to Mic about her journey. Mic · Oct 25, 2022