The beauty industry’s biggest news of the day: Youthforia, a Gen-Z-focused beauty brand that launched in 2021, is shutting down. Founder Fiona Co Chan announced the news on Monday, August 4, sharing a brief statement on the brand’s e-commerce website and Instagram account.
“It’s been a dream to create such a beautiful brand, but unfortunately, I’ve made the hard decision to shut down Youthforia,” writes Chan. “I look back at these past few years with such love and appreciation. Thank you for being part of that journey—and I appreciate it so much.” As part of the closure, the brand will be offering 50 percent off everything on the website—no code needed.
