New filings exposing Elon Musk’s financials for X in the UK show revenue plummeted 58% Advertisers have been fleeing the platform since Musk acquired what was then Twitter in 2022. Fortune · Jan 27
Revealed: how big businesses are rolling back public support for Pride Guardian analysis of 20 major companies in UK and US shows mentions of Pride on social media have fallen substantially in past two years The Guardian - UK · Dec 22, 2025
How Trump’s ‘new star’ Elon Musk stands to benefit from his presidency There are already signs of a return on the Tesla chief’s political investment, and there could be more to come The Guardian - UK · Nov 6, 2024
Actually, Interviewing Presidential Candidates Is a Good Thing Plus: RFK Jr. thrown off the N.Y. ballot, Ukraine advances into Russia, and more... Reason · Aug 13, 2024
Elon Musk should face arrest if he incited UK rioters, says ex-Twitter chief Bruce Daisley calls for ‘beefed-up’ online safety laws and compares tech billionaires to unaccountable oligarchs The Guardian - UK · Aug 12, 2024
As an ex-Twitter boss, I have a way to grab Elon Musk’s attention. If he keeps stirring unrest, get an arrest warrant It cannot be right that Musk can sow discord without personal risk. Perhaps fear of unexpected detention will concentrate his mind, says Bruce Daisley, former vice-president for Europe, Middle East and Africa at Twitter The Guardian - UK · Aug 12, 2024
‘Musk destroyed all that’: Twitter’s business is flailing after a year of Elon Advertisers are spending less, regulators are circling, staff is at less than 50% of what it used to be and user numbers are down The Guardian - UK · Oct 27, 2023
‘The everything app’: why Elon Musk wants X to be a WeChat for the west Twitter owner’s rebranding is part of larger strategy to add payment functionality and more The Guardian - UK · Jul 29, 2023
Bruce Daisley: “We should remember to enjoy the strength we draw from each other” Author Bruce Daisley celebrates the power of communities and learns lessons from a champion marathon runner in his exploration into human physical and mental resilience The Independent UK · Apr 26, 2023
‘Elon Musk doesn’t know what he’s doing’, says former Twitter executive Former UK-based vice-president Bruce Daisley thinks Tesla boss has underestimated the complexity of his restructuring plans The Guardian - UK · Nov 5, 2022
Gen Z can handle stress – in fact they’re brave enough to say it’s unacceptable Older people disparage them for lacking resilience, but it takes grit to challenge a destructive status quo at work, says the author Bruce Daisley The Guardian - UK · Oct 12, 2022
Hot desking, tea rounds and surviving meetings IRL: the new rules of the office Many of us have forgotten how it feels to be sharing a space with colleagues – and hybrid working has only added to the problems. Here’s how to navigate your post-pandemic workplace The Guardian - UK · May 17, 2022
Five things every employer should know about making hybrid really work With staff coming to expect new ways of working to remain permanent, here are five ways businesses can improve the employee experience The Guardian - UK · Apr 28, 2022