Elon Musk’s social media platform X suffered a 58% revenue collapse in its U.K. operations during 2024, according to financial disclosures newly filed with Companies House, marking another brutal year for the company formerly known as Twitter as advertisers continue to flee amid concerns about the brand and its billionaire owner.
Since Musk acquired X in 2022 and took the company private, financial disclosures from the company have been few and far between. The 2024 financial documents from the U.K. are the most recent insight into the social media company’s financial performance.
