Zero maida: Britannia ordered to stop misleading ads saying its bread is '100% whole wheat' because atta made up only around 62% of the finished product
CCPA has ordered Britannia Industries to withdraw advertisements claiming its bread is “100% Whole Wheat Bread”, finding the claim misleading because whole wheat flour accounts for around 62% of the finished product. The authority rejected the company's defence and directed it to pay a penalty and submit a compliance report…
The Economic Times ·