The Latest Breaking News from Birch

How to spend a perfect day in Milwaukee

A Milwaukee native shares the restaurants, festivals and easy Wisconsin escapes that made her fall for home again

Salon · Sep 8

Review: The Birch Elite Natural latex mattress kept me cool during a sweltering heatwave, but there are some big drawbacks I can't overlook

I slept on the luxury Birch Elite Natural Mattress for two months to see if its organic materials and buoyant hybrid support are actually worth the splurge. Here's what I did and didn't like about it...

Tom’s Guide · Jul 26

Waking up sweaty? This luxury latex pillow sleeps 'remarkably cool' and has just earned a place in our pillow buying guide

The Birch Organic is the best latex pillow we've tested. It's breathable, luxurious, eco-friendly — and 25% off in today's Birch sale.

Tom’s Guide · Jul 16

How much should you pay for a mattress topper? I review them for a living, here's what I think

While a bed topper is a cheaper alternative to a new mattress, prices can vary. So, here's how much a mattress topper should cost...

Tom’s Guide · Dec 10, 2025

Brewing Crisis: Java-loving NY Confronts Soaring Coffee Costs

New Yorkers run on coffee. "The price of coffee on the market has just been on a steady incline over the last probably year.

International Business Times · Oct 18, 2025

Birch Luxe Natural mattress review 2025: Organic materials for a naturally cool sleep

After sleeping on the Birch Luxe Natural for three weeks, we've assessed how it performs across comfort, support, price and more.

Tom’s Guide · Aug 18, 2025

How to choose an organic mattress that’s actually eco-friendly, according to a sustainability expert

First time buying an organic mattress? Here's how to choose a sustainable bed that avoids greenwashing

Tom’s Guide · Jul 17, 2025

Birch launches new luxury organic mattress for side sleepers — and it's already 27% off

The Birch Elite Natural mattress promises indulgent comfort from the makers of one of our favorite organic mattresses.

Tom’s Guide · Jul 16, 2025

I've been sleeping on an organic mattress for a week and now latex is my favorite mattress material — here's why

I've been sleeping on the Birch Luxe Natural, an organic, hybrid pillow-top mattress — here are my first thoughts

Tom’s Guide · Jun 2, 2025

The Misty Isle’s magic: Feasting my way around the Isle of Skye

TOP TABLES: What happens when a food writer swaps London’s bustle for Scotland’s beauty? Lilly Subbotin discovers the unexpected culinary delights of Skye – from langoustines on a harbour boat to black garlic butter that tastes like witchcraft

The Independent UK · Jan 23, 2025