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Tom’s Guide
Tom’s Guide
Technology
Ruth Jones

Birch launches a new latex mattress from just $692 ahead of 4th of July sales — here’s why it’s a serious rival to Saatva and Avocado

The Birch Essential Mattress on a bed frame in a room .

Luxury organic mattress brand Birch is making eco-friendly sleep more accessible with the launch of the new Birch Essential mattress, a latex hybrid that's just $799 for a queen. And it comes from good pedigree: it's pricier counterparts the Birch Natural and Luxe both impressed with their high-quality builds.

$799 for a queen a highly competitive price, as organic beds can often set you back upwards of $2,000. For example, the Saatva Zenhaven is the best organic mattress we've tested, blending luxury with latex. It's $3,149 at Saatva in the current sale. That's a massive price gap (although the Saatva is dual-sided.)

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