What is pickleball and why is it popular in India’s urban hubs like Mumbai?
Pickleball, invented in the US, has become a popular community sport in India’s built-up metropolitan spaces.
Al Jazeera ·
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All India Pickleball Association signs five-year deal with Bingo! to popularise the sport in India
All India Pickleball Association (AIPA) has signed a five-year partnership with snacking brand Bingo!, part of ITC Foods, with the objective of promoting Pickleball in India. The partnership will begin with the World Pickleball Championship (WPC) and bear the brand's name with the title.
The Times of India ·
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