All India Pickleball Association (AIPA) has signed a five-year partnership with snacking brand Bingo!, part of ITC Foods, with the objective of promoting Pickleball in India. The partnership will begin with the World Pickleball Championship (WPC) and bear the brand's name with the title.
The World Pickleball Championship was kicked off in the presence of Arvind Prabhoo - President of All India Pickleball Association, Suresh Chand - VP, Head of Marketing Snacks, Noodles and Pasta, ITC Foods and celebrities Mandira Bedi, and Nyra Banerjee.