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The Latest Breaking News from Apple

Will Apple's "awe dropping" event be enough for investors?

Apple will unveil its new lineup of iPhones today, but will it satisfy shareholders impatient with sluggish sales and the company's slow AI feature roll-out?

Fortune · Sep 9, 2025

They're Fit and you know it: Powerbeats Fit leak ahead of Apple's AirPods Pro 3 launch

They're Fit and you know it: Powerbeats Fit leak ahead of Apple's AirPods Pro 3 launch

The Powerbeats Fit have leaked, but the feature we really want hasn't been confirmed

TechRadar · Sep 9, 2025

Please don’t make me wear my iPhone

Please don’t make me wear my iPhone

I don't want to give tourist chic.

Creative Bloq · Sep 9, 2025

From analysis to the latest developments in health,
read the most diverse news in one place.

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Apple's 'Awe Dropping' Event: 5 Biggest iPhone 17 Changes Expected

Apple Inc. (NASDAQ:AAPL) is gearing up to unveil its iPhone 17 lineup at Tuesday's "Awe Dropping" event and leaks suggest this could be one of the company's boldest refreshes in years.

Benzinga · Sep 9, 2025

Stock Market Today: Nasdaq, Dow Futures Gain Ahead Of Apple's 'Awe Dropping' Event—Nebius, Fox, Oracle In Focus (UPDATED)

Editor’s Note: The future prices of benchmark tracking ETFs, the lede, and the latest economic releases were updated in the story.

Benzinga · Sep 9, 2025

How to watch Apple 'Awe Dropping' iPhone 17 event — start time and what we're expecting to see

Tim Cook and other Apple execs are set to reveal the latest iPhone and Apple Watch products at the company's "Awe Dropping" event today.

Tom’s Guide · Sep 9, 2025

M5 iPad Pro launch at iPhone 17 event now looks likely — what we know

Is Apple about to drop the M5 iPad Pro at its 'Awe Dropping' event? Here's one key reason why it may happen.

Tom’s Guide · Sep 9, 2025

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AirPods Pro 3 ANC might not be as improved as we hoped — my disappointment? Immeasurable. My day? Ruined.

AirPods Pro 3 ANC might not be as improved as we hoped — my disappointment? Immeasurable. My day? Ruined.

The AirPods Pro 3 are likely on the way at today's 'Awe dropping' Apple event, but there's some bad news for ANC fans

Tom’s Guide · Sep 9, 2025

I'm not upgrading to the iPhone 17 this year — here's what's holding me back

I'm not upgrading to the iPhone 17 this year — here's what's holding me back

Apple is well behind its rivals in deploying AI on its phones, and nowhere is that more evident than with its photo editing features.

Tom’s Guide · Sep 9, 2025

What AI's spending boom is really buying

Tech CEOs aren't worried about overbuilding because they know their data centers will outlive an AI bust.

Axios · Sep 9, 2025

Snap CEO Evan Spiegel Launches Startup-Style 'Squads' To Revive Growth As Ad Revenue Slows

Snap CEO Evan Spiegel Launches Startup-Style 'Squads' To Revive Growth As Ad Revenue Slows

Snap Inc. (NYSE:SNAP) Chief Executive Evan Spiegel announced a major organizational restructuring on Monday, implementing startup-style “squads” to accelerate growth initiatives as the social media company grapples with slowing advertising revenue and intensifying competition from tech giants.

Benzinga · Sep 9, 2025

I reviewed the iPhone 16 — 5 last-minute rumored iPhone 17 upgrades I’m excited for

I reviewed the iPhone 16 — 5 last-minute rumored iPhone 17 upgrades I’m excited for

With Apple poised to unveil its new phones, here's all the rumored iPhone 17 features I'm excited for.

Tom’s Guide · Sep 9, 2025

Apple debuts thinner, $999 iPhone Air at ‘awe-dropping’ annual product event

Apple debuts thinner, $999 iPhone Air at ‘awe-dropping’ annual product event

Company also augments AirPods earbuds with live translation and reveals upgrades to Apple Watch

The Guardian - US · Sep 9, 2025

iPhone 17 Air’s secret weapon could be a silicon-carbon battery — what it means for you

iPhone 17 Air’s secret weapon could be a silicon-carbon battery — what it means for you

The iPhone 17 Air is rumored to feature a new silicon-carbon battery, here's what that means.

Tom’s Guide · Sep 9, 2025

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Tom’s Guide · Sep 9, 2025

I write about smartwatches for a living — here's the 3 Apple Watch Series 11 changes I want to see

Our fitness editor is looking for health tracking changes to come to the latest Apple Watches, with the Apple Watch Series 11 set to debut at the September 9 Apple event.

International Business Times · Sep 9, 2025

AI And IPhones Likely Stars Of Apple Event

Apple is set to unveil its iPhone 17 lineup on Tuesday, with enhanced artificial intelligence features expected to take center stage.

Benzinga · Sep 9, 2025

Peter Andersen Slams Apple's Siri And AI Strategy, Investor Warns iPhone 17 Updates No Substitute For Real Innovation: 'An Embarrassment'

As Apple Inc. (NASDAQ:AAPL) prepares to unveil its new iPhone 17 lineup at Tuesday's "Awe Dropping" event, investor Peter Andersen is criticizing the company's weak artificial intelligence strategy, calling Siri's performance "awful" and its lack of innovation "quite an embarrassment."

Tom’s Guide · Sep 9, 2025

I thought the new the iPhone 17 Pro design was dumb — and now I hope the renders are real

I used to hate the rumored redesign for the iPhone 17 Pro and the iPhone 17 Pro Max. However, I've slowly come around to the look of the phone and hope the renders turn out to be accurate.

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Tom’s Guide · Sep 9, 2025

AirPods Pro 3 — 5 things I want to see from Apple's new earbuds

The AirPods Pro 3 could be arriving soon — but what features and improvements do we want to see from Apple's latest buds?

The Independent UK · Sep 9, 2025

Apple to unveil next iPhone amid Trump trade war that could result in higher prices

Apple on Tuesday will unveil its next line-up of iPhones amid a global trade war that’s added a potential price increase to the usual intrigue surrounding the annual evolution of the company’s marquee product

T3 · Sep 9, 2025

I'm late to Apple TV+'s divisive sci-fi show – but arrived in time for season 3

Invasion season 3 is no.1 in Apple TV+'s streaming chart in the UK

Tom’s Guide · Sep 9, 2025

Apple Watch 11 vs Apple Watch Ultra 3 vs Apple Watch SE 3: All the rumored new features

New Apple Watch models, including the Apple Watch Series 11, Ultra 3, and SE 3, could be nearly here, and these are all the rumored upgrades worth knowing about.

Tom’s Guide · Sep 9, 2025

Final iPhone 17 vs 17 Air vs 17 Pro rumors: Here's the biggest changes coming to every new iPhone

We're going to get our first official look at Apple's latest iPhones later today. Here's the biggest changes we're expecting to see in each model.

Tom’s Guide · Sep 9, 2025

7 products that (probably) won't be at Apple's iPhone 17 event today

Today's iPhone 17's launch event is going to be jam-packed with product announcements. But there are plenty of rumored products that aren't likely to appear.

International Business Times UK · Sep 9, 2025

What Time Is The Apple Event Showing In Your Country? iPhone 17 Pro Max Release Date, iPhone Air Price And What You Need To Know For The Launch

Apple Event 2025 unveils iPhone 17 series. Check launch times, iPhone 17 Pro Max release date, iPhone Air price and pre-order details.

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