Snap Inc. (NYSE:SNAP) Chief Executive Evan Spiegel announced a major organizational restructuring on Monday, implementing startup-style “squads” to accelerate growth initiatives as the social media company grapples with slowing advertising revenue and intensifying competition from tech giants.
In a memo sent on Monday, Spiegel outlined plans to form five to seven teams of 10-15 employees each, operating like independent startups within the company. The restructuring comes after Snap’s advertising revenue growth decelerated to just 4% year-over-year in the second quarter of 2025, marking a significant slowdown for the Snapchat parent company.
