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The Latest Breaking News from Adidas

‘Give me a real Predator, with a foldover tongue, but make it light’: How a ‘Gen-Z pro player’ inspired Adidas to bring back an icon

Adidas Football's VP of Design, Sam Handy, reveals the inspiration behind the return of a fan favourite feature everyone is talking about

FourFourTwo

Adidas shares surge on reassuring pre-close earnings call

Adidas stocks surge as investors find reassurance in the company's positive pre-close earnings call, reflecting strong performance and growth prospects.

Top News

32 memorable Princess Anne moments, from secret car races to a history-making medal

The Princess Royal has offered many entertaining – and often, history-making – moments throughout her lifetime so far

Woman & Home

From analysis to the latest developments in health,
read the most diverse news in one place.

Best cheap running shoes to get exercising on a budget

These are the best on the market under £100

Evening Standard

Ranked! The 50 best footballs ever

The best footballs ever, from the Telstar to the star balls, Total 90 to total classics - what's your favourite?

FourFourTwo

Best running shoes for women in 2024, tried and tested for support and comfort

Support from your first stride to the finish line – no matter your running ability

Evening Standard

Princess Beatrice's oversized parka has got us shopping for fluffy hoods in the sub-zero weather

Princess Beatrice's oversized parka in the perfect shade of cream with a fluffy trimmed hood is the perfect winter investment

Woman & Home

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Kanye West shows off new Jaws-inspired teeth after getting '£670,000 titanium grill'

The rapper showed off his new look online

Evening Standard

"Trust takes a long time to arrive", Ogilvy UK's CCO explains how to create award-winning ads

André Laurentino, known as Dede, reveals what it's like to be chief creative officer at one of the world's leading agencies.

Creative Bloq

Never, ever wear Adidas around Bulls legend Michael Jordan

It does not matter if you are the best player in the NBA, or a famous pugilist with an undefeated record.

USA Today Sports Media Group

Kendall Jenner Just Wore the Most Popular Sneaker of 2024

You heard it here first: The Onitsuka Tiger will replace the Adidas Samba.

Marie Claire

Slingbacks and socks: how the humble sock became the easiest fashion trend of 2024

Can you get divorced over socks? Perhaps. But, says Victoria Moss, they also have the power make or break an outfit

Evening Standard

Adidas Supernova Rise Review

The Adidas Supernova Rise is a good daily trainer and a worthy rival to the Nike Pegasus 40

Coach

Adidas teams up with popular dating app to combat gymtimidation

Adidas has joined forces with Bumble to help people overcome gym anxiety

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news in one place.

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TechRadar

Brooks Hyperion Elite 3 review: Not quite an elite level racing shoe

Brooks’ attempt at making an ace elite carbon-plated racer feels more like an uptempo daily trainer.

Fortune

Adidas CEO gave out his number to 60,000 employees to boost moral after that Kanye West crisis

Bjorn Gulden received around 200 messages a week at one point from staff at the company.

Golf Monthly

Nike Golf Announces Newest Signing After Tiger Woods Split

Guido Migliozzi is the newest name to the Nike roster, despite a number of huge names splitting with the brand in the early part of 2024

Marie Claire

Are Taylor Swift's Chunky Sneakers From Beyoncé's Brand Another Easter Egg?

Swifties, gather around: we need your detective skills!

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news in one place.

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Coach

Asics Novablast 4 Review: My Favorite Novablast Yet

The Asics Novablast 4 refines the formula of the Novablast line to create a versatile and fun daily trainer

Advnture

Why is Arc’teryx so expensive? A close inspection of the premium Canadian brand

We look at how ‘Dead Bird’ evolved to the fashionable, global brand it is today and ask: just why is Arc’teryx so expensive?

The Guardian - US

Tiger Woods, Nike and the end of the all-encompassing athlete-brand marriage

Golden age of the lucrative partnership overlapped with the final days of the American monoculture

Woman & Home

The top trainer trends set to rule 2024, from throwback styles to sparkly metallics

These are the top trainer trends for 2024 that deserve a place in every capsule wardrobe

USA Today Sports Media Group

Tropical golf apparel and equipment to celebrate the PGA Tour’s return to Hawaii in 2024

Say aloha to your new golf vibe with Golfweek's list of best apparel featuring tropical/floral patterns.

Evening Standard

What do your trainers really say about you? From the East London Etonians to the Mayfair gallery girls

The trainer tribes have never been more divided in 2024, but do your sneakers say Primrose Hill or The Blue Posts? Joe Bromley has your guide

Metal Hammer

"You're 24 years old. Sex is all you really think about, especially being in a rock band." Jonathan Davis on the "immature" Korn track that also has his baby secretly featured in the background

Jonathan Davis discusses Korn's recent collaboration with sports brand Adidas and the hidden sound effect within their own song A.D.I.D.A.S.

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