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From 'The Simple Life' To 11:11 Media, Paris Hilton Has Built Her Personal Brand By Focusing On These Two Things

Paris Hilton has been a household name since the premiere of her reality TV show, "The Simple Life," in 2003. Now, a serial entrepreneur and the founder and CEO of global media brand 11:11 Media, Hilton has managed to leverage her personal brand into serious success by focusing on two…

Benzinga · Dec 1, 2025

Paris Hilton: Why I’m not hiding my ADHD from my kids

My brain feels like a Ferrari with bicycle brakes — powerful, but hard to control. It also helped me pioneer new worlds, from reality TV to the selfie.

Fortune · Oct 22, 2025

Elon Musk starts unlikely feud with Paris Hilton

Hilton decided to pull her company’s ads from Musk’s X due to concerns that platform promoted antisemitic content

The Independent UK · Dec 5, 2023