Paris Hilton has been a household name since the premiere of her reality TV show, "The Simple Life," in 2003. Now, a serial entrepreneur and the founder and CEO of global media brand 11:11 Media, Hilton has managed to leverage her personal brand into serious success by focusing on two things: authenticity and kindness.
"For a long time, I felt like people had an idea of who I was that didn't reflect the real me," she told CNBC recently. "Early in my career, I leaned into the character I created on ‘The Simple Life,' but behind the scenes, I was laser-focused on building my brand."
