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Fortune
Fortune
Orianna Rosa Royle

Zoom no longer wants to be known by the very thing that made it famous: Video calls

(Credit: Morsa Images—Getty Images)

When the COVID pandemic forced the corporate world to operate online, Zoom was suddenly thrust into everyday vocabulary. "Can we have a quick catchup in the kitchen?" was suddenly replaced with a simple "Zoom?"

But now, the $19 billion video-calling giant no longer wants to be known by the very thing that made it famous. 

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