Cleaning brand Zoflora is launching of its first ever specialist carpet cleaning product, Zoflora Carpet Fresh & Care Foam, tested and approved by Good Housekeeping.
The fast-acting formula lifts dirt from the fibres and effectively eliminates trapped odours. Available in one of Zoflora’s most popular perfumer-developed fragrances, Linen Fresh – carpets benefit from all day fragrance.
Zoflora’s expert perfumer said: “It’s so exciting to be able to bring one of Zoflora’s core fragrances into a brand-new product format. With notes of cotton flower and lily, Linen Fresh is a crisp, refreshing blend that captures the outdoor freshness of light breezes over clean linen, and brings it into your home.”
Zoflora tested the product with 450 consumers, where it was ranked as a market beater, receiving a score of 4 out of 5 stars. In addition, 94% of home user testers rated Zoflora Carpet Fresh & Care Foam excellent and 80% said they would buy the product in the future. One tester said: “The fragrance was lovely, not overpowering… the carpet looked cleaner and more alive.”
One Good Housekeeping tester said: “It smells lovely, is easy to use and freshens up carpets and rugs without having to wash them! It makes a whole room smell nice.”
Michelle Chadwick, Senior Brand Manager at Zoflora, said: “This is an exciting time for Zoflora as we bring our renowned fragrance credentials to a brand-new product format. It represents a milestone next step for us, as we transition Zoflora into a multi-format, multi-purpose cleaning brand for consumers’ wide range of cleaning needs.
“We’re very much looking forward to seeing how our customers react and engage with this new product.”
Zoflora Carpet Fresh & Care Foam in Linen Fresh will be available to buy in B&M stores from 26 June and Morrisons from 17 July from £7.00 RRP.
