When you’ve dressed men since 1910, it’s a fair assumption that you know how to meet their expectations. For the luxury Milan-based brand Zegna, that means moving into AI with its new platform, Zegna X, that takes its traditional made-to-measure service into state-of-the-art territory.
Developed in partnership with Shin Software and Microsoft, the premise of Zegna X is to engage with customers through social media, including WhatsApp and WeChat, to offer them bespoke tailoring solutions based on their personalised information developed with a 3D style configurator that can currently offer 49 billion different combinations of cuts and colours based on 2,300 products from its ready-to-wear and catwalk collections.
