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The Independent UK
The Independent UK
National
Ap Correspondent

YouTube and Fifa strike ‘game-changing’ World Cup streaming deal

Argentina will defend the World Cup they won in 2022 this summer - (Getty Images)

YouTube has struck a World Cup deal with Fifa, allowing rights-holding broadcasters to stream live match action on the video platform in a move aimed at engaging younger, global audiences.

Fifa hailed the agreement as a "game-changing partnership", which encourages World Cup rights holders to broadcast the initial 10 minutes of matches during the tournament, which runs from 11 June to 19 July.

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