KSI and Logan Paul had to be escorted off stage at a fan event after being pelted with bottles of their Prime Energy drink.
The YouTube boxers are currently touring around Europe to promote the immensely popular drink that has continued to fly off shelves in UK supermarkets since its release last year. Their latest stop took them to Copenhagen and the Danish fans proved to be rowdy as KSI and Paul both had to dodge a swarm of bottles at the end of the event.
KSI can be seen shouting the brand's catchphrase "Drink Prime" as confetti and liquid begin to fly through the air. A sea of Prime bottles are then thrown in the direction of KSI and Paul as the duo duck for cover and are escorted off stage by security. The pair will likely be hoping for a more relaxed fan event when they visit Oslo on the next stop of their tour this week.
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Fans have since reacted to the clip and one user suggested that Paul only had himself to blame, writing: "For anyone confused the fans started going crazy and throwing s*** because Logan said 'We are recording a video, open your prime and go crazy, no limits' and people took the no limits a bit too literal by starting throwing the bottles too."
Some viewers spotted that security even cracked a smile whilst escorting the pair off stage, as one comment read: "The security themselves couldn't help but laugh." Another user added: "Haha this had made my day, even the security was laughing as it happened."
Prime became a main sponsor of the UFC earlier this year as the blue and red corners that fighters go back to in between rounds was renamed the Prime Hydration Recovery Zones. Prime is also a sponsor of the UFC's live-streamed weigh-ins as the brand can be seen on the scale that fighters step foot on.
KSI and Paul signed their first two fighters as Prime representatives earlier this month as UFC middleweight champion Adesanya and featherweight titleholder Alexander Volkanovski are sponsored by the hydration drink. Paul gifted both Adesanya and Volkanovski $25,000 Prime chains after signing them to the brand, which is also a sponsor of Premier League giants Arsenal as well as NASCAR in the US.
