YouTube is planning to launch an online store for streaming video services and has renewed talks with entertainment companies about participating in the platform, according to people close to the recent discussions.
The company hopes the new platform, which it is referring to internally as a "channel store" and which has been in the works for at least 18 months, could be available as early as this fall, some of the people said.
YouTube currently allows subscribers to YouTube TV, its $64.99-a-month online package of cable channels, to add on a subscription to services such as HBO Max. The new marketplace would allow consumers to choose streaming services a la carte through the main YouTube app.
