Imagine you're on a hike in a remote mountain range. Your hyperactive dog catches the scent of a deer and, powered by his hunter's instinct, disappears in the forest. He has a GPS tracker in his collar that can send his coordinates via the cellular network. But where you are, there is no mobile coverage. You keep whistling and calling but to no avail: your dog is nowhere to be seen.
That exact scenario prompted technologist Jonathan Bensamoun to develop what he describes as the world's first satellite-connected wearable device for dogs. Bensamoun is the founder and CEO of Fi, which has been manufacturing dog trackers since 2017. He first conceived the idea to make GPS devices for dogs when he adopted a young German shepherd named Thor and wanted to make sure that his hired dog walker wasn't cutting corners when taking him out for walks.
